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Clorox To Launch Hamilton Beach Air Purifiers

US air purifiers sales more than doubled in 2020 to $942 million, according to NPD.

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By: TOM BRANNA

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Hamilton Beach Brands, Inc. will launch a line of premium air purifiers under the Clorox brand name. Terms of the licensing agreement were not disclosed. The companies said the move brings together market leaders in cleaning and disinfection and small appliances. Some products will debut this year. The purifiers promise to remove 99.97% of allergens and particulates from pollen, dust, smoke and mold, according to the companies. Clorox executives said the agreement is just one of several strategi...

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